Most business owner looks at public relations as a free advertising tool, but Ryan Weir understands that this is an oversimplified and
likely false notion.
PR is Not Free, but it has Great ROI
PR is not free, but it can provide a very good return on investment. Any campaign that has a big impact is likely to be costly, but if it can enhance brand recognition it worth the financial burden.
A Good Campaign is Creative
When it comes to small businesses, a good campaign highlights a product’s or service’s strong points through creativity. In fact, the most effective campaigns manage to go even further than that by promoting the business at the same time. This can happen through the introduction of key members of the company. When you put a face on a product, it creates trust.
Innovation
Innovation always attracts attention. It can come from the product itself or it can be something else like a promotion or even certain operational processes of the company. And it can be anything that improves the perception and increases the general effectiveness of the campaign.
Charitable Contributions
Charitable contributions are best when they are genuine, but that doesn’t mean that a company cannot reap the benefits of good actions. It is proven that charitable efforts improve the PR of a company, and if a good deed can be done during the process, it really is a win-win situation for everyone.
As the owner and leader of Walker Weir Property Management, Ryan Weir is well-versed in most PR guidelines.
Sources: http://smallbusiness.chron.com/importance-public-relations-organizational-effectiveness-77739.html
PR is Not Free, but it has Great ROI
PR is not free, but it can provide a very good return on investment. Any campaign that has a big impact is likely to be costly, but if it can enhance brand recognition it worth the financial burden.
A Good Campaign is Creative When it comes to small businesses, a good campaign highlights a product’s or service’s strong points through creativity. In fact, the most effective campaigns manage to go even further than that by promoting the business at the same time. This can happen through the introduction of key members of the company. When you put a face on a product, it creates trust.
Innovation
Innovation always attracts attention. It can come from the product itself or it can be something else like a promotion or even certain operational processes of the company. And it can be anything that improves the perception and increases the general effectiveness of the campaign.
Charitable Contributions
Charitable contributions are best when they are genuine, but that doesn’t mean that a company cannot reap the benefits of good actions. It is proven that charitable efforts improve the PR of a company, and if a good deed can be done during the process, it really is a win-win situation for everyone.
As the owner and leader of Walker Weir Property Management, Ryan Weir is well-versed in most PR guidelines.
Sources: http://smallbusiness.chron.com/importance-public-relations-organizational-effectiveness-77739.html
